October 2015

A special project of Aeroflot company was held in the framework of the UEFA Champions League, CSKA – Manchester United

Client

Aeroflot

Mission

To carry out trade mark activities in the framework of the UEFA Champions League, CSKA – Manchester United.

Idea

Since Aeroflot is an official carrier of Moscow’s CSKA football club and Manchester United Football Club, we provided fans of both teams with the luxury trip to the stadium.

реализация

Coordination of bus routes

 

Branding of buses

 

Design of bus stops

 

Coordination of promotional staff

 

Creation of a promotional website with online ticketing system

 

Design of advertising materials of the upcoming campaign and its activities (the UN, radio, Internet)

Result

900 fans got to the stadium by shuttles (90 per cent of all reservations).

The total coverage of the advertising campaign amounted to 43 570 380 contacts.