2007-2008

Market launch of Artistry Time Defiance

Client

Amway

Mission

To promote AMWAY brand as an employing company and reinforce Artistry Time Defiance brand recognition at the market of Russia.

 

To develop positioning and communicative promotion strategies

 

To develop a creative promotion concept

реализация

Advertising on media channels with a high level of coverage

 

Focused commercial

 

Premium print and outdoor advertising

 

Commercial on national TV channels

 

Extraordinary advertising focused on the efficacy of the product:

 

  • extraordinary print advertising
  • extraordinary print advertising
  • extraordinary indoor advertising
  • Sponsorship of the theatrical performance

Result

Successful market launch of a new cosmetic brand

 

Brand recognition achieved nine per cent of the target audience (acknowledgement of the commercial and of the key message)