2012-2014

The federal advertising campaign for Cardiomagnyl brand

Client

Nycomed

Mission

To develop a new trading platform of the brand

 

To find a slogan for the brand

 

To develop an advertising campaign (TV, Radio, outdoor and print advertising, digital)

Idea

We decided to focus on time as a treasure that gave us an opportunity to be with our beloved and share incredible moments with them. In the commercial we showed a young couple that came to the birthday party to their parents. Everything had a meaning. There was a pleasure of being altogether. The 200 year Grandfather’s Clock was in the perfect working condition and symbolized a heart and right care of it. And of course there was wonderful friendly atmosphere.

реализация

Market research and consumer insights

 

Strategic planning and development of a communication strategy

 

Writing a video script of a 30 second commercial with an adaptation up to five and fifteen seconds

 

Design of media templates  and outdoor advertising

 

Producing of radio spots of 30 and 15 sec

Result

From 2014 through 2016 the medicine with a higher price compared to competitors’ medicines held the lead in its product category