2015

A spot advertising of OZBI Family cookies

Client

Ostankinskiy Doughnut Bakery (It is the only enterprise in Russia specializing exclusively in the production of Russian doughnuts (Russian Sushki and Russian Baranki)

Mission

To develop a new trading platform  and advertising campaign for a TV promotion of OZBI Family cookies.

Idea

You can be sure if you have OZBI Family cookies you will spend a  wonderful time with your parents and children.

реализация

Market research and consumer insights

 

Strategic planning and development of communication strategy

 

Development of a creative advertising campaign 

 

Writing a video script of a 30 second commercial with an adaptation up to five and fifteen seconds

 

Media planning

 

Purchase and advertising

 

Implementation and supervision

Result

Brand's visibility increased up to 67 per cent

 

Brand’s products started being sold in chain stores