A spot advertising of OZBI Family cookies


Ostankinskiy Doughnut Bakery (It is the only enterprise in Russia specializing exclusively in the production of Russian doughnuts (Russian Sushki and Russian Baranki)


To develop a new trading platform  and advertising campaign for a TV promotion of OZBI Family cookies.


You can be sure if you have OZBI Family cookies you will spend a  wonderful time with your parents and children.


Market research and consumer insights


Strategic planning and development of communication strategy


Development of a creative advertising campaign 


Writing a video script of a 30 second commercial with an adaptation up to five and fifteen seconds


Media planning


Purchase and advertising


Implementation and supervision


Brand's visibility increased up to 67 per cent


Brand’s products started being sold in chain stores