December 2016

An advertising campaign for Rosneft Gas Station brand and for the Fuel Quality Control Program in Russia, Abkhazia and the Kyrgyz Republic

Client

Rosneft

Mission

To develop a new trading platform and an advertising campaign for Rosneft gas stations integrating the Fuel Quality Control Program, Bonus Fuel Cards “Family Team”.

To design a new logo for the Fuel Quality Control Program.

Idea

Every day, rain or sunshine, any road, no matter how difficult or long it may be, is a way to the place where you belong. Rosneft gas stations are pleased to warm welcome and guarantee high quality fuel that will not let you down.

реализация

Market research and consumer insights

 

Strategic planning and development of communication strategy

 

Writing a video script of a 30 second commercial with an adaptation up to five and fifteen seconds

 

Design of  media templates  and outdoor advertising

 

Design of a new trade mark

 

Design and rebranding of the Fuel Quality Control Program

 

Media planning

 

Purchase and advertising

Result

The total coverage of the spot advertising achieved 87.7 per cent and the spot was watched by everyone at least 14 times.