September 2015

An integration of the sponsorship light show into the Circle of Light Moscow International Festival

Client

Samsung Russia

Mission

To develop an advertising campaign of Samsung Galaxy S6 in the framework of the Circle of Light Moscow International Festival

 

To increase the brand's visibility and its sales

Idea

To show creation of the biggest smart phone in the world on the facade of Bolshoi Theatre.

 

Within the framework of the advertising campaign we held  a competition. Based on pictures of the light show site visitors created their photo and video content.

реализация

Writing a script of the two-minute projection mapping show

 

Implementation and supervision

 

Development of a digital competition

 

Writing a script of the competition and producing a seeding film about the competition

 

Integration into  the advertising and PR campaigns

Result

The projection mapping show on the façade of Bolshoi Theatre was watched by 6,5 million people

 

The total coverage of the of the advertising campaign amounted to 28 400 000 contacts