September 2015

An integration of the sponsorship light show into the Circle of Light Moscow International Festival


Samsung Russia


To develop an advertising campaign of Samsung Galaxy S6 in the framework of the Circle of Light Moscow International Festival


To increase the brand's visibility and its sales


To show creation of the biggest smart phone in the world on the facade of Bolshoi Theatre.


Within the framework of the advertising campaign we held  a competition. Based on pictures of the light show site visitors created their photo and video content.


Writing a script of the two-minute projection mapping show


Implementation and supervision


Development of a digital competition


Writing a script of the competition and producing a seeding film about the competition


Integration into  the advertising and PR campaigns


The projection mapping show on the façade of Bolshoi Theatre was watched by 6,5 million people


The total coverage of the of the advertising campaign amounted to 28 400 000 contacts