2016

Extraordinary advertising campaign of a new smartphone of Samsung Galaxy 7 series

Client

Samsung Russia

Mission

To develop an advertising campaign of a new smartphoneSamsung Galaxy S7.

Idea

To create the biggest smartphone in the world, turning the largest media facade in Europe into an exact copy of Samsung Galaxy S7.

реализация

Development of technical requirements

 

Permit coordination

 

Assembly and Technical support of the advertising structure

Result

More than ten million contacts

 

Over 100 publications in the mass media

 

Samsung likes the campaign so much so that is why the media façade on Gidroproekt building still looks like a smartphone