September 2016

An integration of the sponsorship light show into the Circle of Light Moscow International Festival

Client

Sberbank

Mission

To develop an integration of the sponsorship light show into the Circle of Light Moscow International Festival

 

To produce a light show announcing The Art of Saving Project dedicated to the 175th anniversary of Sberbank (25 museums have joined the project launched by Sberbank to celebrate its 175th anniversary that allows visitors to visit museums all over Russia free of charge)

Idea

We decided to show the world of art, animate the most famous pictures, masterpieces of the world cultural heritage placed in museums all over Russia

реализация

Writing a script of the three-minute projection mapping show on the facade of  Bolshoi Theatre and Moscow State University

 

Branding of the site and promo materials

 

Implementation and supervision

 

Preparation and technical support on site

 

Permit Coordination

 

Integration into the advertising  and PR campaigns

Result

The light show on both facades was watched by 3,5 million people

 

Average exposure rate was seven and more times per contact